Is your website costing you customers?

Get a free, no-nonsense breakdown of what's working, what's not, and what it's costing you — in under 60 seconds.

Check your website for free by entering your URL below.

No guesswork. No hidden weights.

How the score works

Your website is scored in seven areas: Speed, Mobile, Looks, Words, Conversion, Findability, and Trust & security.

100

Each area starts at 100

Every check that fails takes off its points. No AI decides a number on its own. Every point lost traces back to a named check on your report.

Evidence, not assumptions

If something can’t be measured on a scan — Google’s speed test times out, for example — the report says “not measured” and it costs nothing. A check only fails on evidence.

Real screenshots. Fixed checks.

Looks and Words come from an AI review of your site on a phone and a desktop, graded against the fixed list below.

Your report lists the worst problems first. Each one explains why it matters and how to fix it.

The website · Every edition

What the Website Grader checks

Every website check, in plain words. This checklist is based on the grader’s own code, version 1.9.0. Google Business Profile checks are also available on Pro.

Speed

How long a visitor waits

How fast the main content appears (Google’s Largest Contentful Paint, the biggest single check)
Whether the main text shows as soon as it loads, or arrives late
Whether scripts freeze the page while it loads
Whether the layout jumps around while loading
Page weight
Old, heavy image formats
Text sent uncompressed
A slow server

Mobile

Whether it works on a phone

Whether the site is built for phones at all
Whether pinch-to-zoom is switched off
Whether the phone layout is broken (from the screenshots)

Conversion

Whether a ready customer can reach you

A contact form that can’t actually send
No way to reach the business at all
No tap-to-call link
No clear next step or call to action
A form that asks too much
Great Google reviews that never appear on the website
No obvious button on the first screen (from the screenshots)

Findability

Whether Google and AI assistants can find it

The page telling Google not to list it
robots.txt blocking every search engine
AI assistants (ChatGPT, Google’s AI and others) locked out
Content that only appears after JavaScript runs, so search engines may see a blank page
A homepage with almost nothing to read
Page title missing or badly sized
Search description missing or badly sized
No main heading (H1)
No structured data
No sitemap, no robots.txt, no canonical address
Links that look bare when shared on social media
Inner pages missing the basics
Behind nearby competitors on Google reviews

Trust & security

The basics, and signs someone still looks after the place

No HTTPS, or the insecure http version still working
One version of the address (with or without www) broken
Insecure files on a secure page
Missing browser security settings
The server advertising its software version
Missing pages pretending to exist instead of showing a real ‘not found’
Google’s accessibility audit: text too faint to read, images with no descriptions, form fields with no labels, links with no name, and no page language declared
A copyright year that makes the footer look abandoned
Placeholder text left on the live site
Outdated HTML, and no doctype or character set
No favicon
Built on a rented platform (noted on the report, no points taken)

Looks

The AI review of real screenshots

No clear headline up top
Cramped and cluttered
A dated design
Photos that let it down
Things that overlap or are cut off
A site that looks unfinished
Text that’s hard to read

Words

Whether the message is clear and convincing

Never says what the business does
Doesn’t say where or for whom
A headline that’s a slogan instead of a statement
Headings that could belong to anyone
No proof in the words
Typos and slips