Industry
SEO for Contractors
General contracting has the longest consideration cycle in the trades. A kitchen remodel starts eight months before a contract is signed, and the contractor who shows up repeatedly during that window — in search, in galleries, in reviews — is the one who gets the walkthrough.
What we see in this market
That means contractor SEO is portfolio SEO. Project pages with real photography, real budgets and real timelines rank for long-tail searches, feed retargeting, and answer the exact question homeowners are too polite to ask on a first call: what does this actually cost?
Vague positioning kills rankings
'We do it all' ranks for nothing. Specific offerings — kitchens, baths, additions, basements, whole-home — each need their own page and their own proof.
Portfolios are treated as decoration
Most contractor galleries are unindexed image grids. Structured project pages with descriptive copy turn the same photos into a ranking asset.
Budget avoidance wastes leads
Sites that hide pricing entirely attract unqualified inquiries. Honest ranges filter better and rank for cost-related searches.
Our playbook
- One page per project type with scope, timeline and realistic budget bands
- Individual case-study pages for signature projects, each targeting a town plus project type
- Licensing, insurance and warranty details presented as trust content, not fine print
- Reviews collected at project completion while satisfaction is highest
- Internal linking from blog planning content into the relevant service pages
Services that drive this
FAQ
SEO for Contractors: common questions
Other industries we work with
Let's find out where your calls are going.
Book a free 30-minute strategy call. We'll look at your Google Business Profile, your competitors and your current visibility together — and tell you the two or three things that would matter most.
Or call 973-662-4821What you get on the call
- A live look at where you rank across your service area, town by town.
- A teardown of the three competitors taking your calls today.
- The specific profile, citation and review gaps holding you back.
- A straight answer on what is realistic and what is not.