Case Studies

Local SEO Case Studies

What the work looks like over twelve months — illustrative examples built from the patterns we see across service-business engagements. Figures are representative, not client-reported.

Plumbing · Hackensack, NJ

Vega Heights Plumbing

A twelve-year-old plumbing company was invisible in the map pack outside a one-mile radius, despite serving eight towns and holding a strong reputation by word of mouth.

What we did

Primary category corrected and eighteen services added with written descriptions
Nine duplicate listings identified and suppressed across aggregators
Location pages built for the four highest-revenue towns
Automated review requests connected to the invoicing system

Map pack visibility+43 pts (18% → 61%)

Monthly calls from search+229% (34 → 112)

Google reviews+157 (27 → 184)

Towns in top 3+5 (1 → 6)

Illustrative twelve-month trajectory showing how profile correction, duplicate cleanup and review velocity combine to expand map visibility across a service area.

HVAC · Paramus, NJ

Northline Heating & Air

Strong summer cooling visibility collapsed every winter because no heating content existed, leaving the company dependent on paid ads for half the year.

What we did

Parallel heating and cooling content clusters published ahead of each season
Maintenance agreement page built as a standalone conversion asset
Seasonal profile posting calendar scheduled a quarter ahead
Utility rebate content maintained as programs changed

Winter organic sessions+375% (1,240 → 5,890)

Maintenance plan signups+686% (22/yr → 173/yr)

Paid ad dependence-37 pts (68% → 31%)

Cost per lead-60% ($96 → $38)

Illustrative example of how building both seasonal clusters removes the annual visibility reset that seasonal trades typically accept as normal.

Dental · Ridgewood, NJ

Ridge Family Dental Group

A well-established practice ranked for its own name and little else, with high-value implant and aligner inquiries going to two regional competitors.

What we did

Dedicated procedure pages for implants, clear aligners and emergency care
Provider bio pages with credentials and hospital affiliations
Insurance acceptance surfaced above the fold on every relevant page
HIPAA-conscious review workflow implemented at checkout

Implant consult requests+475% (4/mo → 23/mo)

Non-branded organic traffic+461% (610/mo → 3,420/mo)

Review rating+0.7 (4.1 → 4.8)

New patient bookings+145% (31/mo → 76/mo)

Illustrative example showing how procedure-level depth converts existing local authority into high-value elective case volume.

Let's find out where your calls are going.

Book a free 30-minute strategy call. We'll look at your Google Business Profile, your competitors, and your current visibility together — then tell you the two or three things that would matter most.

What you get on the call

A live look at where you rank across your service area, town by town
A teardown of the three competitors taking your calls today
The specific profile, citation, and review gaps holding you back
A straight answer on what's realistic and what isn't