February 24, 2026 · 7 min read
Multi-location businesses hit predictable structural problems: shared phone numbers, one generic contact page, and profiles that compete with each other instead of covering distinct markets.
One page per location, properly built
Each location needs its own landing page with unique content, its own address and phone number, its own hours, and its own embedded map and staff.
Separate citation sets
Each location maintains its own canonical NAP. Mixing them across directories is a leading cause of suppressed or merged listings.
Avoid internal cannibalization
Locations close together will compete. Differentiate by service emphasis and neighborhood targeting rather than duplicating the same page twice.